UX Strategy

Product UI




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By Andres Reaza
August 21, 2023

Why your UX strategy should be based on business context

This white paper includes two graphs to help you visually indicate your project state. The graphs includes an x and y axis with four quadrants, each of which would result in a different UX plan. The idea is to analyze each factor and locate it on the graph so you can better identify the quadrant that corresponds to the current state of your project.

All technology products, including software, require a long and rigorous cycle of ideation, strategy, planning, design, development, testing, maturation and adaptation. Software development is not easy. It requires high standards, extensive multidisciplinary teams,
rigorous documentation, and long workdays to keep the project moving forward without hiccups…or catastrophes. But a strict adherence to this cycle will ensure your project reaches maturity, and eventually, success.

Many paths to maturity and quality exist. But all projects begin with a need. Fulfilling that need requires the prioritization of features, the prioritized feature set defines the timeframe, timeline determines budget, and maximizing the value of this budget requires a good and solid plan. The details of a project are many, and they all influence each other. This is why the paths to the ultimate goal line are innumerable and—unfortunately—no one strategy applies in all cases. But while selecting the right strategy to advance your current project stage is multifactorial, the safest path to take is always the one that analyzes the project in a “business context.” Understanding your current business situation enables you to devise a plan that is both feasible and actionable. Conversely, failing to recognize the importance of these factors can result in burned-out teams, budget overrun or poor implementation.


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